This issue brief describes trends in health coverage prior to the pandemic, examines the characteristics of the uninsured population in 2019, and summarizes the access and financial implications of not having coverage. A decision by the Court to invalidate the ACA would eliminate the coverage pathways created by the ACA, leading to significant coverage losses.Īlthough the number of uninsured has likely increased further in 2020, the data from 2019 provide an important baseline for understanding changes in health coverage leading up to the pandemic. Texas, a case supported by the Trump administration that seeks to overturn the ACA in its entirety. The future of the ACA is once again before the Supreme Court in California vs. However, beginning in 2017, the number of uninsured nonelderly Americans increased for three straight years, growing by 2.2 million from 26.7 million in 2016 to 28.9 million in 2019, and the uninsured rate increased from 10.0% in 2016 to 10.9% in 2019. Following the ACA, the number of uninsured nonelderly Americans declined by 20 million, dropping to an historic low in 2016. The Affordable Care Act (ACA) sought to address the gaps in our health care system that leave millions of people without health insurance by extending Medicaid coverage to many low-income individuals and providing subsidies for Marketplace coverage for individuals below 400% of poverty. Model such masters and reap the benefits from understanding that price does not matter.The economic downturn caused by the coronavirus pandemic has renewed attention on health insurance coverage as millions have lost their jobs and potentially their health coverage. Regardless of the state of the economy, they consistently offer products at prices higher than their competitors and their clients continue to loyally support them with their business. Each of these companies is doing well on both the top line (sales) and the bottom line (profits). If my prospect recognizes that I have their best interests in mind, and am regularly bringing value to the relationship, price will be one of just many considerations in the buy decision. Tied closely to four reasons above, people do business with people they trust. When you care more about your customer than you do about the sell, you will sell more and often at a higher price because you are viewed more as a partner than someone trying to sell something. If a sales rep can identify the needs, opportunities, and problems of their prospects-and bring solutions beyond their product or service-this bundle of service could have more value to the buyer, and more than make up for a price differential with a competitor who only shows up to sell their product or service.
Successful sales people represent themselves as a resource rather than a sales rep peddling a product or service. The smart sales person asks the question: “What will motivate this potential customer to do business with me?” Then, he or she adjusts their behavior to be more in alignment with those they are seeking to win over. You, as a sales rep, could have the lowest price in the market, and the quality or performance of the service or product could be comparable, but if I don’t like you, I will opt for someone I do like, as long as they are in the hunt when it comes to price. I’ve seen this over a career of 4+ decades of selling. People do business with people they like. The key is the creation of perceived value. The buyer elects to go out of their way because of the perception of value represented by one rep versus another. All sales professionals at one point or another have witnessed buyers waiting to do business with a specific sales rep when a fellow sales rep is more available at the time.
Note, this not only applies to companies, but to individual sales people.
Therefore, separate actions should be initiated that design how the perception of value will be accomplished. Without that, there will be no repeat business, nor referral business, and soon the company will be out of business. So, the minimum price to have a viable business is to provide real value. Only when the buyer “jumps in” and uses the product or service do they experience real value. Well, I haven’t done business with this company or sales person before, but my perception is that once I do, I will receive these benefits.
0 kommentar(er)
